A search engine has no way of viewing your site and making subjective decisions. Why is this important? Because it underlines the one essential point of search engine optimization; you control how a search engine views your web site. When a search engine spiders your web site, it reads concrete code translated into bits of 1's and 0's. It can only read and interpret the values your web site's programming code allows it to access. If you sell doughnuts in Indianapolis, and you do not use Indianapolis and doughnut related terms on your web site, to a search engine you do not sell doughnuts in Indianapolis. You may have a picture of Indianapolis and a price for doughnuts on your homepage, but a search engine cannot read pictures. How and where you use your keywords or key phrases tells a search engine how relevant you are to the search query. More relevancy leads directly to high search engine rankings.
Improved search engine placement is the process of researching and identifying these key terms and phrases that drive traffic in your market. A search engine placement report will allow a search engine optimization expert to optimize a web site most efficiently for both natural, or organic searches, and pay per click campaigns. An effective Internet marketing campaign will exploit areas of opportunity in both natural search and pay per click optimization. Through in depth analysis of keywords and key phases, ivibe can optimize your entire search engine campaign. Higher search engine rankings result in more conversion, which in turn generates more revenue.
An ivibe SEO consultant can evaluate your web site and perform the comprehensive research needed to optimize your web site both for natural and pay per click search campaigns. Utilizing a variety of sophisticated programs and analytical tools, our search engine specialists can mine your target market for high return keywords and key phrases. Using proven techniques, our search engine specialists can implement the search engine optimization with little to no perceivable change to the current look and feel of your site. Our search engine optimization services are designed around all white hat SEO practices.
As the PPC market becomes more competitive, the need for pages optimized for organic search will become more crucial. Having improved organic search engine rankings allows for the related decrease in PPC campaign budget. Adjusting this delicate mix of natural and PPC search campaigns allows for maximum return on investment and higher conversion rates. Natural or Organic Search is the counterweight to a PPC campaign. Higher search engine placement is the result of good research, planning and implementation. Research will lead to a collection of keywords or phrases that can be optimized for free via natural search. Strategic Internet planning determines how and where to implement the insertion of keywords on optimized pages.
This fundamental idea that a search engine can only interpret the information fed to it by your website's code is the cornerstone to all search engine optimization services. Through exhaustive research and proven best practices, ivibe can provide affordable and effective search engine placement services for your small business.
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